We say it many times: Digital Marketing well done is not about magical solutions and overnight. They are strategies and techniques that are practiced whose results can be seen in the medium and long term. If you are looking for immediate results, maybe starting a brand is not the way to go. Now, one thing is very true: the speed of results is often directly proportional to the investment. What does this mean? That if you invest a considerable amount of money you are more likely to see results faster.

Every business is different and has unique needs. The investment in advertising, copy and strategies will vary depending on the size of your business. Evaluate your resources and test what works, what strategies fit your needs and if you are focusing on the right activities that way, you will know how much to invest and in what.

Content is the fuel of every strategy and our recommendation is always to share useful content that speaks directly to the needs of your potential customers without selling all the time; that is simple and easy to share and understand. By analyzing your brand and your buyer persona you will see very clearly the type of content they want to consume: blog articles, ebook, infographics, social media posts, emails. Whatever the format, the important thing will always be that it is of value.

The short answer is: Yes! Having a website, even a simple one, will be the best way to manage your content and measure the effectiveness of your strategies. A website conveys seriousness and security to your customers and allows you to share more content in an interactive and organized way. In addition, with a website you can set up a store, landing pages, pop-ups and many more elements that will enrich your strategy. Having a website for us is a fundamental step.

This aspect will depend on your resources and needs, since there are cheaper domains, some provide 24/7 attention, customization options and more elements. To choose the best one, you can get advice from a programmer who analyzes your business, understands your digital needs and can help you decide which will be the best hosting to host your website.

As we mentioned before, the metrics depend on your goals. If your goal is to increase the number of followers on social networks, it will be useless to measure how many sales you made in a month. All the data collected by the platforms is useful, as long as it helps you achieve your goal: to have more patients, sell more articles, get more people to download your content. 

Once you have the data, a good Digital Marketing team helps you make the best decision for your brand: invest more or less, publish more or less frequently, offer discounts via email, change the design of your website.