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Black Friday and your strategy
Who can resist a good deal? Especially on a date like Black Friday, where prices go down and shopping opportunities skyrocket. Black Friday is more than just a shopping day, it is an event that moves masses and, if used…
Tips for Creating Your Brand’s Color Palette
Considering that 90% of first impressions about a product are based solely on color, your brand needs a color palette that represents it. Here are some tips on how to achieve it. Observe and Be Inspired Observing other sites and…
The reality: Do you consume what you promote?
Have you ever wondered why you buy what you buy? Is it really because of the quality of the product or because of all the marketing behind it? Marketing has the power to transform common products into objects of desire,…
The game changer with AI
Imagine if your business could accurately predict market trends, optimize operations and deliver personalized customer service, all automatically. Sounds like science fiction? Well, it’s not. Artificial intelligence (AI) is already doing all this and more. AI is not just a…
Burger King and its boldest strategy
Imagine a fast food giant launching a campaign so bold that it attracts the customers of its biggest competitor. That’s precisely what Burger King did with its “The Whopper Detour” campaign. Burger King offered its famous Whopper for just a…