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Who can resist a good deal? Especially on a date like Black Friday, where prices go down and shopping opportunities skyrocket. Black Friday is more than just a shopping day, it is an event that moves masses and, if used correctly, can be a gold mine for your business. But how can we make the most of this phenomenon? The answer lies in understanding consumer psychology, starting with the fact that it is a date that generates expectation and excitement. People anticipate great discounts and irresistible offers, generating a sense of urgency and the need to take advantage of the opportunity to buy at reduced prices. A University of Nebraska-Lincoln study found that consumers are more likely to make a purchase if they sense that the offer is limited or about to end. How can you create this feeling in your business? One way may be to use the “countdown” technique, showing how much time is left until the offer ends. Another effective strategy is marketing personalization. According to Epsilon, 80% of consumers prefer to make a purchase when brands offer personalized experiences. In the context of Black Friday, this could translate into offers tailored to customers’ individual preferences, based on their past shopping behavior. But, it’s not all about generating short-term revenue. There is a perhaps less obvious and hidden reason why deals and discounts on these dates are often so generous – in fact, you may be surprised to learn that many companies apparently lose money on such low prices. For Black Friday is also the ideal opportunity to build long-term relationships with your customers. A University of Florida study found that customers who have a positive experience on Black Friday are more likely to continue shopping at that store in the future, which is where you’re likely to find the real deal. So be sure to provide excellent service and make your customers feel valued. However, while Black Friday can be a significant source of revenue, it can also present a challenge in terms of inventory management and logistics – many businesses end up collapsing or emptying their stock before the end of this incredible sales window, wasting the opportunity to bring in even more volume. Therefore, it is essential to plan ahead to ensure your business is prepared to handle the potential increase in demand. So are you ready to make the most of Black Friday this year? If after considering the above points your answer is yes, congratulations your business is ready to withstand this coming tsunami of sales. If, on the other hand, you have yet to define a strategy that will allow you to achieve your goals on this date, don’t worry, there is still time. Just remember that there is an additional tip to make the most of this great opportunity, which is to have an online presence aligned to the date and visible to your audience.

Considering that 90% of first impressions about a product are based solely on color, your brand needs a color palette that represents it. Here are some tips on how to achieve it. Observe and Be Inspired Observing other sites and brands will give you a broad perspective of how colors are used in different contexts. This will give you ideas and help you understand what color schemes might work well for your brand. Use Color Selection Tools Tools like mkbalance’s color palette generator can help you select consistent colors. For example, if you choose green as your main color, these tools will provide you with analogous color schemes to complement it, i.e. colors that are located close to each other on the color wheel. Avoid Intense Colors Intense colors such as red, yellow or orange can be distracting and counterproductive, as they attract too much attention. If you can’t avoid them, choose pastel variants to soften their impact. Don’t Underestimate Neutral Colors Neutral colors like gray, brown and black are excellent complements. Make sure you have at least one neutral color in your palette to balance brighter colors. Consistency in All Media Once you’ve selected your color palette, use it consistently across all of your platforms and marketing materials. This helps reinforce your brand recognition. Did you know that blue is the most common color for brands because it is associated with trust? Colors have a psychological meaning that influences how customers perceive your brand. Therefore, the choice of colors should not be taken lightly. Creating the right color palette is crucial to your brand’s success. So get to work.  If you find the task of selecting the right colors for your brand complex, remember that you can do it through our color palette generator, that way you will be on the right track to give a true identity to your brand.

Have you ever wondered why you buy what you buy? Is it really because of the quality of the product or because of all the marketing behind it? Marketing has the power to transform common products into objects of desire, even when their true value is questionable. Take beverage industry giants like Pepsi and Coca-Cola, for example. Despite the negative health effects of excessive consumption of their products, their success is undeniable and is largely due to their powerful marketing strategies. These companies are adept at associating their brand with popular figures, such as athletes and artists. But have you ever wondered if these celebrities actually consume the products they promote? Would they give them to their loved ones? It is curious to consider how many times, the love and admiration that fans have for these figures is used to influence their consumption decisions. According to a survey by the American Marketing Association, the average company spends about 11% of its total revenue on marketing. In some cases, alarmingly, the product they sell can be harmful to health, but thanks to marketing, these companies stay on top. 77% of consumers choose brands that share their values, according to a study by Cone Communications. This shows us that the trend is shifting towards more ethical and responsible marketing, where authenticity and transparency are valued by consumers. We applaud those who refuse to promote products that they would not consume themselves or that they do not consider beneficial. These people understand the importance of responsible marketing, which is not only concerned with sales, but also with the well-being of their consumers. This leads us to reflect, wouldn’t it be wonderful if all companies incorporated ethical and responsible marketing practices? Not only would it benefit consumers, but it would also help build a relationship of trust and loyalty with the brand. This is where a digital marketing agency can be a valuable ally. We not only help communicate your message, but also make sure that this message is aligned with your values and those of your customers. In a world full of noise and misinformation, being authentic and transparent can be your greatest competitive advantage. So if you have a product or service that you’re really proud of, wouldn’t you want your marketing strategy to reflect that? Think carefully about how you want your product to be marketed – do you want to be part of the problem or part of the solution? At the end of the day, a satisfied and healthy customer is the best advertising you can have. Because a brand that cares about its customers will attract customers who care about your brand.

Imagine if your business could accurately predict market trends, optimize operations and deliver personalized customer service, all automatically.  Sounds like science fiction? Well, it’s not. Artificial intelligence (AI) is already doing all this and more. AI is not just a tool for large enterprises. According to Accenture, companies that implement AI could double their economic growth rate by 2035. That’s a big leap, right? But how can AI contribute to being better at business? First, it improves efficiency. AI algorithms can analyze large amounts of data much faster and more accurately than a human. This means you can make informed decisions for your business in real time. In addition, AI can help you understand your customers better. Its machine learning can analyze customer behavior patterns, predict their needs and offer them personalized products or services. Can you imagine being able to offer exactly what your customer needs, even before they know they need it? AI is also transforming the way businesses manage their internal operations. AI tools can optimize supply chains, forecast inventory demands and improve the efficiency of production processes. In this way, companies can ensure they are operating at maximum capacity while reducing unnecessary costs. Of course, this is just the beginning. In the future, we could see AI taking an even bigger role in business. Could an AI make strategic decisions for your business? Only time will tell. But one thing is for sure, AI is already changing the way we do business. Companies that embrace AI now will be better positioned to take advantage of these opportunities in the future. Ready to join the AI revolution?

Imagine a fast food giant launching a campaign so bold that it attracts the customers of its biggest competitor. That’s precisely what Burger King did with its “The Whopper Detour” campaign. Burger King offered its famous Whopper for just a penny, but with an unexpected twist: customers had to be near a McDonald’s to unlock the offer on the Burger King app.The result? A 1.5 million increase in downloads of the app in one week, catapulting it to the top spot in the App Store. Can you recall any other campaign that has generated such a stir? Burger King not only captured the attention of customers and media, but also achieved a 44% increase in Whoppers sales. But what made this campaign so successful? The answer is simple: boldness and innovation. Burger King was not afraid of controversy and knew how to play with the location of its customers to offer them an unmissable offer. Have you ever wondered what would have happened if Burger King had not taken this bold step? We probably wouldn’t be talking about them today. This case is a clear demonstration of how a bold approach can change market dynamics. Digital marketing is not just about following the rules, but about daring to break them when necessary. Of course, not all companies can afford to be as bold as Burger King. But they can all learn from this case and apply its lessons in their own context. Are you ready to take the next step in your digital marketing strategy? Are you willing to be bold too? If the answer is yes, then you need a digital marketing expert by your side. This is where we come in. Our digital marketing agency is ready to help you think outside the box and design innovative strategies that will put you on the map. After all, if Burger King could do it, why can’t you?

The day has 24 hours. Not one more. And every second that passes is a unique and unrepeatable opportunity. In business, as in life, your time is your most valuable asset. Imagine you are a star chef. Your talent and passion are in the kitchen, creating dishes that make diners gasp. But instead of being in the kitchen, you find yourself fielding calls, handling reservations and managing your restaurant’s social media. Does that make sense? The same is true in any business. Whether you’re great at designing software, creating handmade jewelry, or teaching yoga, every minute you spend doing tasks that aren’t related to your true skill set is a minute you’re not using to grow your business. Creating and optimizing a website, editing content for social media, running ad campaigns, serving customers online… all of these tasks are essential in today’s digital world. But should you be the one doing them? According to a Harvard Business Review study, companies that outsource digital marketing services and focus on their specialty can increase their productivity by 20%. Doesn’t that sound more interesting now? Just think about it: if you’re on a boat and there’s water coming in, would you rather spend your time bailing water or find someone who can fix the hole? The answer seems obvious, doesn’t it? The truth is, yes, you can learn to do all of these tasks. But the time you spend learning and executing is time you’re not spending on what really brings you value. And that, in business terms, is money. Moreover, a professional who is dedicated to this, will not only do it in less time, but will also do it better. Because that is their specialty and their passion, just as you have yours. In short, each one in his own field. You, shining with your products and services. Us, making the world see you shine. Now, how much courage are you willing to lose before you decide you need help? Because in the end, the decision is yours and yours alone. But remember, in every minute that passes, there’s an opportunity that goes away. And that opportunity can be the difference between your business succeeding and stagnating. So which do you choose – will you continue to miss opportunities or will you start taking advantage of them?

Many entrepreneurs make a fatal mistake nowadays: investing their entire marketing budget in social media ads. The result? A ghost business with no real customers. But why does this happen? They simply end up neglecting the most important thing: their own website. It’s like investing in promoting a store that is empty inside. A recent study revealed that 75% of small businesses spend more than 50% of their marketing budget on social media ads alone. It may seem like a logical investment at first glance but in reality it won’t always bring the expected results. A solid, well-designed website is the foundation of any successful digital strategy. It is the visible face of your business 24/7, your letter of introduction. But above all, it is the main channel to convert visitors into real customers. Without an optimized website to direct all that traffic to, the only thing you will achieve is to fill your business’ online store with “lookers” who will not buy anything. In the end you will spend a fortune in visits that will not leave money in the cash register.  Investing in the design of a professional website with a good user experience would be the first step to be able to apply a successful digital marketing strategy, from there you will begin to think about promoting it with ads through social networks. This way you will get quality traffic, with real possibilities of becoming customers. Remember, the priority is to first create a store and what you are going to offer inside it and then attract potential customers to it.  Although it is becoming easier and easier to create and optimize a website with a variety of tools that can help you in the process, the best option is still to hire a professional who will understand what your business needs and what they can bring under their experience to achieve the best results. Our team of experts at mkbalance will not only ensure that your website is the envy of everyone in the market but can also help you design the perfect digital marketing strategy to drive the growth of your business.

Have you ever felt frustration when interacting with a chatbot that just doesn’t understand your needs? You’re not alone. The rise of chatbots in customer service has been impressive. These automated agents promise uninterrupted assistance, efficiency and speed. However, despite their advantages, chatbots often fall short in one crucial aspect: humanity. Humans are emotional beings. We seek understanding, empathy and that personal touch in our interactions. Unfortunately, chatbots, as advanced as they are, lack this ability. They can’t sense the frustration in our words or the urgency in our voices. They can’t read between the lines or provide that human warmth we often need. On the other hand, human-delivered customer service offers a richer and more satisfying experience. A human representative can understand the customer’s unique situation and adapt to it. They can offer reassurance, understanding and, most importantly, personalized solutions that a chatbot simply cannot. In addition, personalized customer service can build trust and brand loyalty. When customers feel they are valued and understood, they are more likely to stay engaged with the company. In contrast, a bad experience with a chatbot can lead to frustration and, ultimately, churn. However, not all chatbots are the same. Some are capable of performing simple tasks efficiently, freeing up human reps to focus on more complex problems. But when it comes to dealing with human emotions and unique situations, chatbots simply can’t compete with human attention. At mkbalance, we understand the importance of this human touch. That’s why we offer streamlined, human customer service, with the goal of understanding and meeting all your needs in the most personal and efficient way possible. Because at mkbalance, your business is our priority. At the end of the day, the choice between human and automated customer service depends on the individual needs of each company. But one thing is certain: in a world where technology continues to advance by leaps and bounds, the importance of human interaction in customer service remains unsurpassed.

The modern consumer lives connected to the internet. They spend around 3 hours a day browsing, interacting on social networks and searching for products and services online. If your company does not yet have a digital presence, you are ignoring the world’s largest market. Studies show that the average person typically spends a quarter of their day in front of a screen. Whether it’s on the phone, TV or computer, much of their leisure and shopping time is spent online.  Many businesses have yet to adapt to this reality. Although websites are a must whenever they are coordinated with social media strategies, this translates into increased leads and greater sales opportunities. So if a brand is not on networks like Facebook, Instagram, Twitter or has its own website that identifies it, it simply does not exist for its audience. It may be a bit difficult for many companies to manage their online presence on their own, for that there are companies specialized exclusively in digital marketing that take care of the whole process. Because this digital absence has serious consequences. Consumers will turn to competitors that do understand the importance of being online. They will shop with those brands that offer an interactive experience, valuable content and effective customer service through direct messaging, even if their end product is inferior. Those who ignore the need for an effective and consistent digital strategy are giving away customers to the competition. They are missing out on establishing an emotional bond with users and their valuable “word of mouth” through their feedback. It has been proven that a 1% increase in star ratings on reviews can lead to a 5-9% increase in revenue, which makes it really important for businesses to focus their efforts on encouraging positive testimonials online. If you feel that your business has not yet adapted to the new world, we recommend you seek the help of professionals like us who have the expertise to help you avoid these costly mistakes. Our team knows the latest trends in digital marketing and how to get the most out of them. In addition to developing customized plans, designed to build a strong community of loyal followers to your brand.  It’s time to start standing out!

Don’t have a website for your business? It could be the reason you’re losing customers. Today, having an online presence is essential for any business, regardless of size or industry. It’s not a luxury, but a basic necessity in an increasingly digital world. Let’s look at why. First, your website is like a store that never closes. It’s available to your customers 24/7, allowing people to explore your products or services at their own pace and convenience. Not only does this extend your reach, but it also breaks down geographical barriers, allowing you to attract customers from all over the world.   In addition, a well-designed website can be a powerful confidence builder. When visitors see a professional, user-friendly site, they perceive that your business is legitimate and you are serious about what you do. A strong online presence can be the deciding factor that makes a potential customer decide to stay with you instead of looking elsewhere. Through your website, you also have the opportunity to communicate your story and values in an authentic way. This can help create an emotional connection with your audience, something that is increasingly valued by modern customers. And let’s not forget visibility. With a well-optimized and easy-to-find website, you can capture the attention of new customers and help cement your place in the market. In addition, having a website allows you to interact with your customers more efficiently, responding to their questions and concerns in real time. Last but not least, a website provides you with a platform to collect valuable data and feedback from your customers, helping you to better understand their needs and tailor your products or services accordingly. At mkbalance, we understand the importance of an effective online presence. As digital marketing experts, we are committed to turning your goals into a website that appeals to your market. We specialize in helping businesses establish and improve their online presence. Our goal is to make your business stand out by capturing the essence of your brand and bringing it to the digital world.