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Your cell phone could be the deciding factor in your business success. That’s a fact, not an assumption. We live in the age of connectivity, where cell phones have taken a leading role in our lives. They are no longer…

The world of digital marketing can seem like a maze. But there’s a compass that can guide you: Inbound Marketing. This fresh approach helps you attract, convert and delight customers in a simple and effective way. Did you know that…

If you are wondering how to increase the turnover of your business by attracting new customers and at the same time save on advertising campaigns, I give you the answer in just two words: Influencer Marketing. Influencer marketing has revolutionized…

Let’s start by asking two closely related questions: What happens to customers who are not ready to buy the moment they see your ad? Do they just walk away or do you keep some information to contact them later? You…

Let’s start with the fact that 90% of customers make purchasing decisions based on reviews and comments from other users. This is the power of user-generated content (UGC) in the digital marketing world. Sometimes, we forget that those who know…