{"id":5381,"date":"2023-10-20T15:44:58","date_gmt":"2023-10-20T15:44:58","guid":{"rendered":"http:\/\/mkb360.com\/?p=5381"},"modified":"2024-06-08T21:35:16","modified_gmt":"2024-06-08T21:35:16","slug":"color-palette-tips","status":"publish","type":"post","link":"https:\/\/mkb360.com\/es\/color-palette-tips\/","title":{"rendered":"Consejos para Crear la Paleta de Colores de Tu Marca"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5381\" class=\"elementor elementor-5381\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-786c3118 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"786c3118\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ecd252f\" data-id=\"4ecd252f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76a28616 elementor-widget elementor-widget-text-editor\" data-id=\"76a28616\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Considering that 90% of first impressions about a product are based solely on color, your brand needs a color palette that represents it. Here are some tips on how to achieve it.<\/span><\/p><p><b>Observe and Be Inspired<\/b><\/p><p><span style=\"font-weight: 400;\">Observing other sites and brands will give you a broad perspective of how colors are used in different contexts. This will give you ideas and help you understand what color schemes might work well for your brand.<\/span><\/p><p><b>Use Color Selection Tools<\/b><\/p><p><span style=\"font-weight: 400;\">Tools like <\/span><a href=\"http:\/\/mkb360.com\/color-palette\/\"><span style=\"font-weight: 400;\">mkbalance&#8217;s color palette generator<\/span><\/a><span style=\"font-weight: 400;\"> can help you select consistent colors. For example, if you choose green as your main color, these tools will provide you with analogous color schemes to complement it, i.e. colors that are located close to each other on the color wheel.<\/span><\/p><p><b>Avoid Intense Colors<\/b><\/p><p><span style=\"font-weight: 400;\">Intense colors such as red, yellow or orange can be distracting and counterproductive, as they attract too much attention. If you can&#8217;t avoid them, choose pastel variants to soften their impact.<\/span><\/p><p><b>Don&#8217;t Underestimate Neutral Colors<\/b><\/p><p><span style=\"font-weight: 400;\">Neutral colors like gray, brown and black are excellent complements. Make sure you have at least one neutral color in your palette to balance brighter colors.<\/span><\/p><p><b>Consistency in All Media<\/b><\/p><p><span style=\"font-weight: 400;\">Once you&#8217;ve selected your color palette, use it consistently across all of your platforms and marketing materials. This helps reinforce your brand recognition.<\/span><\/p><p><span style=\"font-weight: 400;\">Did you know that blue is the most common color for brands because it is associated with trust? Colors have a psychological meaning that influences how customers perceive your brand. Therefore, the choice of colors should not be taken lightly.<\/span><\/p><p><span style=\"font-weight: 400;\">Creating the right color palette is crucial to your brand&#8217;s success. So get to work.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you find the task of selecting the right colors for your brand complex, remember that you can do it through <\/span><a href=\"http:\/\/mkb360.com\/color-palette\/\"><span style=\"font-weight: 400;\">our color palette generator<\/span><\/a><span style=\"font-weight: 400;\">, that way you will be on the right track to give a true identity to your brand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7347ab8 elementor-widget elementor-widget-html\" data-id=\"7347ab8\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"text\/javascript\">\r\n  jQuery(function () {\r\n    jQuery(\"#ast-commentform\").submit(function (event) {\r\n      var form = jQuery(this);\r\n      var values = {};\r\n\r\n      var firstName = localStorage.getItem('firstName');\r\n      var email = localStorage.getItem('email');\r\n\r\n      if (jQuery(\"#author\").val()) {\r\n        values[\"CONTACT_NAME\"] = jQuery(\"#author\").val();\r\n      } else {\r\n        values[\"CONTACT_NAME\"] = firstName;\r\n      }\r\n\r\n      if (jQuery(\"#email\").val()) {\r\n        values[\"CONTACT_EMAIL\"] = jQuery(\"#email\").val();\r\n      } else {\r\n        values[\"CONTACT_EMAIL\"] = email;\r\n      }\r\n\r\n      if (jQuery(\"#comment\").val()) {\r\n        values[\"DEAL_COMMENTS\"] = jQuery(\"#comment\").val();\r\n      }\r\n\r\n      if (values[\"CONTACT_NAME\"] && values[\"CONTACT_EMAIL\"] && values[\"DEAL_COMMENTS\"]) {\r\n        jQuery.ajax({\r\n          method: \"POST\",\r\n          url: `https:\/\/mkbalance.bitrix24.com\/rest\/76\/dpbshjf009m7rri3\/crm.site.form.fill.json?id=188&sec=njjopr&values=${JSON.stringify(values)}`,\r\n        });\r\n      } else {\r\n        alert(\"Please fill the required fields.\");\r\n        event.preventDefault();\r\n      }\r\n\r\n    });\r\n  });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Considering that 90% of first impressions about a product are based solely on color, your brand needs a color palette that represents it. Here are some tips on how to achieve it. Observe and Be Inspired Observing other sites and brands will give you a broad perspective of how colors are used in different contexts. This will give you ideas and help you understand what color schemes might work well for your brand. Use Color Selection Tools Tools like mkbalance&#8217;s color palette generator can help you select consistent colors. For example, if you choose green as your main color, these tools will provide you with analogous color schemes to complement it, i.e. colors that are located close to each other on the color wheel. Avoid Intense Colors Intense colors such as red, yellow or orange can be distracting and counterproductive, as they attract too much attention. If you can&#8217;t avoid them, choose pastel variants to soften their impact. Don&#8217;t Underestimate Neutral Colors Neutral colors like gray, brown and black are excellent complements. Make sure you have at least one neutral color in your palette to balance brighter colors. Consistency in All Media Once you&#8217;ve selected your color palette, use it consistently across all of your platforms and marketing materials. This helps reinforce your brand recognition. Did you know that blue is the most common color for brands because it is associated with trust? Colors have a psychological meaning that influences how customers perceive your brand. Therefore, the choice of colors should not be taken lightly. Creating the right color palette is crucial to your brand&#8217;s success. So get to work.\u00a0 If you find the task of selecting the right colors for your brand complex, remember that you can do it through our color palette generator, that way you will be on the right track to give a true identity to your brand.<\/p>","protected":false},"author":1,"featured_media":5386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/mkb360.com\/es\/wp-json\/wp\/v2\/posts\/5381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mkb360.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mkb360.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mkb360.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mkb360.com\/es\/wp-json\/wp\/v2\/comments?post=5381"}],"version-history":[{"count":0,"href":"https:\/\/mkb360.com\/es\/wp-json\/wp\/v2\/posts\/5381\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mkb360.com\/es\/wp-json\/wp\/v2\/media\/5386"}],"wp:attachment":[{"href":"https:\/\/mkb360.com\/es\/wp-json\/wp\/v2\/media?parent=5381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mkb360.com\/es\/wp-json\/wp\/v2\/categories?post=5381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mkb360.com\/es\/wp-json\/wp\/v2\/tags?post=5381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}