About Nini Ruiz
Nini Ruiz is a nail artist and winner of several prestigious events in the United States. Her mission is to elevate manicure services beyond appearance and care, turning them into true art. Nini is currently developing multiple projects, including the launch of her own nail products and both online and in-person courses. With the goal of creating her own signature identity, she asked us to develop a visual identity that represents her in a simple yet distinctive way.
Visual Identity
With the main objective of making the brand look bold, strong, competitive, and eye-catching, we conducted the necessary research and created several concepts for the client. The final selected version is presented below.
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