Who We Are
We are a marketing agency that generates digital results aligned with each client’s goals and budget.
History
MKB360 was born from the need to rethink how marketing agencies operate today. Too often, agencies try to sell service packages whether a business truly needs them or not.
To change that, we created a methodology called Smart Marketing. Based on your budget, type of business, and current situation, we build personalized strategies designed to help your company scale in the right direction.
We understand that many companies already have their own marketing teams—and many of them are excellent. That’s why we also offer individual services that can support your existing team and cover the areas they may not currently handle. We truly enjoy collaborating and exchanging knowledge with other professionals.
Our company began operating in 2019, and in 2024 it was officially established in the state of Florida. You can find all the public records through the Florida Department of State under the name MKBALANCE LLC.
We have clients who have been working with us for more than 4 years, and that’s strong proof that what we do works. We’ve worked on over 30 amazing projects, and we want yours to be the next one. Let’s start the path to success today.
Our name represents exactly what we do
The letters MK come from the word marketing.
The B represents balance, the fundamental principle behind our work.
360 reflects our ability to cover all the areas needed to generate digital sales. We help businesses connect with their customers by aligning investment, strategy, and execution.
Smart Marketing Business Model
Unlike many agencies that propose rigid structures — such as posting a fixed number of times per month, building complex websites filled with features you don’t actually need, or investing in empty ad campaigns without a clear strategy — we start from a much more logical principle: the client’s budget and goals should define the strategy
Our work begins by analyzing your budget, your real needs, and the goals you want to achieve. Based on that analysis, we design a plan where every resource is used strategically, placing every dollar where it can generate the greatest impact
This means that actions may vary depending on the stage of the project. For example, during the first month we may need to publish 20 posts to generate content, build information foundations, or prepare the platforms. However, in the second month we may publish only 10 times and allocate a larger portion of the budget to other, more strategic areas
The same principle applies to website development. The first version of a website may include only the essential elements users need to interact with the brand. This allows part of the budget to be preserved for advertising campaigns or other strategies that can drive sales more effectively
Within our methodology, all of the company’s digital platforms work in a connected way and, when applicable, are also aligned with the physical business. This ensures that communication, promotions, and campaigns operate consistently
For example, if a campaign is launched to promote a specific product, we make sure that the product is available simultaneously in the physical store, on the website, on social media, and in digital advertisements, while ensuring the sales team receives the same information that customers see. This way, customers find the same information and purchase opportunity across every point of contact with the brand
At MKB360, we believe strategy should adapt to the business — not the other way around
Smart
Marketing
Discover everything we can do for you
-Brand strategy and visual identity
-Website development and optimization
-Social media presence
-Digital advertising (Google and Meta Ads)
-Influencer collaborations
-CRM systems and sales funnels
-Customer communication systems
-Data analysis and performance reports
Belief System
-The budget defines the possible results
-Balance between investment and goals is essential.
-Connecting with real customers is what truly matters
-Every business needs a different digital path
-Only what generates results should be executed.
-Clarity always beats improvisation
-Organized work produces sustainable results
-Honesty is the only path to success
Smart
Marketing
Discover if MKB360 is right for you
Our system is designed for people and businesses that understand digital I have a defined budget for digital marketing, but I’m still not seeing results.
-The budget defines the possible results
-Balance between investment and goals is essential.
-Connecting with real customers is what truly matters
-Every business needs a different digital path
-Only what generates results should be executed.
-Clarity always beats improvisation
-Organized work produces sustainable results
-Honesty is the only path to success
