About Dayanni Castro

Dayanni Castro is a professional in the cosmetology field who operates in the city of Greenacres, Palm Beach, where she offers a wide variety of hair services, mainly extensions and treatments. Dayanni works with us through our Smart Marketing services, with the main goal of building a unique visual identity and implementing digital systems that allow users to explore her work, access intuitive booking and quotation options, and communicate through channels focused on fast and accurate responses.

Visual Identity

Dayanni Castro requested a brand that looked elegant and minimalist. We complemented this by ensuring it was also memorable and unique. Based on these objectives, we carried out the necessary processes and achieved this result, which for both us and the client turned out to be absolutely outstanding.

Website

Focusing on the objectives, we created an intuitive website with easy access to a booking system that we previously configured, clear communication channels, and transparent information about the specialist and her work. For quotations, we implemented automated systems as well as personalized quotes in exchange for user information, with the goal of building a client base and a list of interested prospects.

Website

Focusing on the objectives, we created an intuitive website with easy access to a booking system that we previously configured, clear communication channels, and transparent information about the specialist and her work. For quotations, we implemented automated systems as well as personalized quotes in exchange for user information, with the goal of building a client base and a list of interested prospects.

Advertising Materials & Content Management

As part of the required advertising materials, we designed business cards and continuously created social media content following a branding line agreed upon by the brand and our team. For content management, we applied our program, which covers editing, copywriting, captions, relevant hashtags, and content planning through a structured posting schedule.

Hair Extensions Campaign

We created this campaign with the goal of prioritizing the sale of this service, considering it is one of the client’s strongest offerings and a key objective for the brand. We also took into account the high demand and the availability of high-quality content resources. Our management included a value proposition aligned with the budget and objectives, content management, ads management, and performance reporting.

Ad Reels

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Ad Carousels

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Hair Treatment Campaign

The sale of this service was also a high priority. Considering the strong results from the extensions campaign and the similarities in resources, we delivered a value proposition aligned with the budget and objectives. We also handled content management, ads management, and performance reporting for this campaign.

Ad Reels

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Ad Reels

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Ad Reels

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Smart Marketing Package

Flexible budget based on goals.

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