About Dayanni Castro
Dayanni Castro is a professional in the cosmetology field who operates in the city of Greenacres, Palm Beach, where she offers a wide variety of hair services, mainly extensions and treatments. Dayanni works with us through our Smart Marketing services, with the main goal of building a unique visual identity and implementing digital systems that allow users to explore her work, access intuitive booking and quotation options, and communicate through channels focused on fast and accurate responses.
Visual Identity
Dayanni Castro requested a brand that looked elegant and minimalist. We complemented this by ensuring it was also memorable and unique. Based on these objectives, we carried out the necessary processes and achieved this result, which for both us and the client turned out to be absolutely outstanding.
Logo
Management of a unique and elegant logo, aligned with and inspired by the essence of the brand
Salon Cape Mockup
Strategic salon cape design to maximize brand visibility in all social media content.
Hairbrush Mockup
Custom design for professional hairbrushes.
Color brushes
Custom design for professional color brushes
Website
Focusing on the objectives, we created an intuitive website with easy access to a booking system that we previously configured, clear communication channels, and transparent information about the specialist and her work. For quotations, we implemented automated systems as well as personalized quotes in exchange for user information, with the goal of building a client base and a list of interested prospects.
Website
Focusing on the objectives, we created an intuitive website with easy access to a booking system that we previously configured, clear communication channels, and transparent information about the specialist and her work. For quotations, we implemented automated systems as well as personalized quotes in exchange for user information, with the goal of building a client base and a list of interested prospects.
Content Management
Management of advertising materials and organic social media content to maintain active ad campaigns and a social presence aligned with brand objectives.
Results post
Video management focused on transformations
Results reels
Results-focused video management.
Extension services reels
Client hair extension showcase reels.
Ad creative reels
Objective-driven video management.
Hair extension maintenance reels
Video management for client maintenance services
Finished work carousel
Carousel management showcasing our client's work
Hair Extensions Campaign
We created this campaign with the goal of prioritizing the sale of this service, considering it is one of the client’s strongest offerings and a key objective for the brand. We also took into account the high demand and the availability of high-quality content resources. Our management included a value proposition aligned with the budget and objectives, content management, ads management, and performance reporting.
Creative Ads content #01
Video management focused on capturing client satisfaction and joy
Creative Ads content #02
Content focused on the final result and the welcome offer.
Creative Ads content #03
Content management focused on showcasing the service's visual transformation
Creative Ads content #04
Content focused on showing service quality and promotion.
Creative Ads content #05
Content focused on showing service quality and promotion
Campaign Business Cards
Custom business cards designed to support the active hair extension campaign. Integrated QR code to easily convert offline leads into digital campaign bookings.
Hair Treatment Campaign
The sale of this service was also a high priority. Considering the strong results from the extensions campaign and the similarities in resources, we delivered a value proposition aligned with the budget and objectives. We also handled content management, ads management, and performance reporting for this campaign.
Smart Marketing Package
Flexible budget based on goals.
Essential
Optimized package to work with a small budget
Benefits:
– Marketing strategy aligned with goals.
– Social media management (Facebook, Instagram & TikTok).
– Meta Ads campaign ($500 budget)
– Performance reports
Monthly Total Budget
$ 1650.00
Monthly Service Fee
$ 1100.00
Advanced
Optimized package for Meta Ads campaigns
Benefits:
– Marketing strategy aligned with goals
– Social media management (Facebook, Instagram & TikTok)
Meta Ads campaign ($1000 budget)
– Performance reports
Monthly Total Budget
$ 2500.00
Monthly Service Fee
$ 1500.00
Professional
Package focused on finding the right balance between attracting and engaging customers.
Benefits:
– Marketing strategy aligned with goals
– Social media management (Facebook, Instagram, TikTok & Google)
– Meta Ads campaign ($2000 budget)
– Credit of up to $1000 for CRM management and web development
– Setters & closers team access (Commission + Performance-based)
Monthly Total Budget
$ 5000.00
Monthly Service Fee
$ 3000.00
Premium
Pro Package focused on achieving the right balance between attracting and engaging customers.
Benefits:
– Marketing strategy aligned with goals.
– Social media management (Facebook, Instagram, TikTok, Google & web)
– Meta Ads or Google Ads campaign ($5000 ad budget)
– Credit of up to $2000 for CRM management and web development.
Setters & closers team access (Commission + Performance-based)
Monthly Total Budget
$ 10000.00
Monthly Service Fee
