About Dayanni Castro
Dayanni Castro is a professional in the cosmetology field who operates in the city of Greenacres, Palm Beach, where she offers a wide variety of hair services, mainly extensions and treatments. Dayanni works with us through our Smart Marketing services, with the main goal of building a unique visual identity and implementing digital systems that allow users to explore her work, access intuitive booking and quotation options, and communicate through channels focused on fast and accurate responses.
Visual Identity
Dayanni Castro requested a brand that looked elegant and minimalist. We complemented this by ensuring it was also memorable and unique. Based on these objectives, we carried out the necessary processes and achieved this result, which for both us and the client turned out to be absolutely outstanding.
Logo
Management of a unique and elegant logo, aligned with and inspired by the essence of the brand
Salon Cape Mockup
Strategic salon cape design to maximize brand visibility in all social media content.
Hairbrush Mockup
Custom design for professional hairbrushes.
Color brushes
Custom design for professional color brushes
Website
Focusing on the objectives, we created an intuitive website with easy access to a booking system that we previously configured, clear communication channels, and transparent information about the specialist and her work. For quotations, we implemented automated systems as well as personalized quotes in exchange for user information, with the goal of building a client base and a list of interested prospects.
Website
Focusing on the objectives, we created an intuitive website with easy access to a booking system that we previously configured, clear communication channels, and transparent information about the specialist and her work. For quotations, we implemented automated systems as well as personalized quotes in exchange for user information, with the goal of building a client base and a list of interested prospects.
Content Management
Management of advertising materials and organic social media content to maintain active ad campaigns and a social presence aligned with brand objectives.
Results post
Video management focused on transformations
Results reels
Results-focused video management.
Extension services reels
Client hair extension showcase reels.
Ad creative reels
Objective-driven video management.
Hair extension maintenance reels
Video management for client maintenance services
Finished work carousel
Carousel management showcasing our client's work
Hair Extensions Campaign
We created this campaign with the goal of prioritizing the sale of this service, considering it is one of the client’s strongest offerings and a key objective for the brand. We also took into account the high demand and the availability of high-quality content resources. Our management included a value proposition aligned with the budget and objectives, content management, ads management, and performance reporting.
Creative Ads content #01
Video management focused on capturing client satisfaction and joy
Creative Ads content #02
Content focused on the final result and the welcome offer.
Creative Ads content #03
Content management focused on showcasing the service's visual transformation
Creative Ads content #04
Content focused on showing service quality and promotion.
Creative Ads content #05
Content focused on showing service quality and promotion
Campaign Business Cards
Custom business cards designed to support the active hair extension campaign. Integrated QR code to easily convert offline leads into digital campaign bookings.
Hair Treatment Campaign
The sale of this service was also a high priority. Considering the strong results from the extensions campaign and the similarities in resources, we delivered a value proposition aligned with the budget and objectives. We also handled content management, ads management, and performance reporting for this campaign.
SERVICES
Every service. One direction. Growth
Smart Marketing Packages
Flexible marketing systems designed to help businesses attract, convert, and grow with one coordinated team and one scalable monthly budget
Essential
A complete marketing foundation for small businesses ready to grow
Ideal for Small businesses with a limited budget
Includes Strategy, Social media, Meta Ads, Reports
Monthly Total Budget
$ 1650.00
Monthly Service Fee
$ 1100.00
Monthly Total Budget
$ 1650.00
Monthly Service Fee
$ 1100.00
Advanced
Optimized package for Meta Ads campaigns
Ideal for Businesses ready to grow faster with a bigger budget.
Includes Strategy, Social media, Meta Ads ($1,000 ad budget), Reports
Monthly Total Budget
$ 2500.00
Monthly Service Fee
$ 1500.00
Monthly Total Budget
$ 2500.00
Monthly Service Fee
$ 1500.00
Professional
A complete growth system that connects marketing, CRM, and sales to convert more opportunities into customers.
Ideal for Established businesses ready to improve lead management and increase conversions.
Includes Strategy, Social media, Meta & Google Ads ($2,000), Up to $1,000 included for CRM & Web, Setters & Closers, Reports.
Monthly Total Budget
$ 5000.00
Monthly Service Fee
$ 3000.00
Monthly Total Budget
$ 5000.00
Monthly Service Fee
$ 3000.00
Premium
A complete growth infrastructure for businesses ready to scale without limits.
Ideal for Businesses ready to scale their operations with a larger marketing investment.
Includes Strategy, Social media, Meta & Google Ads ($5,000), Meta & Google Ads ($5,000), Up to $2,000 included for CRM & Web, Setters & Closers support.
Monthly Total Budget
$ 10000.00
Monthly Service Fee
$ 5000.00
Monthly Total Budget
$ 10000.00
Monthly Service Fee
